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Delivery photo specs / Instacart

Instacart Photo Size: Image, Menu & Upload Specs

The image size, aspect ratio and upload limit Instacart lists: 1000x1000px at 1:1 (square), up to 5MB. Use this page to prep menu item photos and hero images before uploading to Instacart.

Answer: Instacart photo size is 1000x1000px at 1:1 (square), with uploads up to 5MB (JPG or PNG). FoodPhoto.ai improves real dish photos to that spec without changing the food. Plans from $15/mo (50 credits), with a one-time 5-credit Menu Test Pack for $3.

Image requirements

Minimum resolution1000x1000px
Aspect ratio1:1 (square)
Max file size5MB
FormatHigh-quality JPG or PNG

For prepared foods on Instacart, use clean product shots. Customers browse quickly - make items immediately identifiable and appetizing.

How to prepare compliant photos

  1. Crop to 1:1 (square) and keep the dish centered with margin for app thumbnails.
  2. Use a real photo of the menu item customers receive; fix lighting, sharpness and background without changing the food.
  3. Export as JPG or PNG below 5MB before uploading.

Instacart photo specs by country

Instacart operates across 2 markets in this dataset. Pick your market for local delivery context and sibling platform links.

Compare related delivery platforms

Delivery photography guides

Make menu-ready photos

Photo FAQ

What photo size does Instacart require?

Instacart lists a menu photo size of 1000x1000px at 1:1 (square), saved as a high-quality JPG or PNG up to 5MB. For prepared foods on Instacart, use clean product shots. Customers browse quickly - make items immediately identifiable and appetizing.

What is the Instacart menu image size and hero image size?

Instacart menu item photos should follow 1000x1000px at 1:1 (square). Upload above the minimum where possible and keep the dish centered so thumbnails stay clear.

What is the Instacart photo upload size limit?

Each Instacart image upload can be up to 5MB. Keep files as JPG or PNG below that limit so they upload reliably from the merchant dashboard.

Can I make Instacart photos from phone shots?

Yes. FoodPhoto.ai improves a real phone photo of your plated dish and exports it at the size Instacart expects, without changing the actual food. Plans from $15/mo (50 credits), or a one-time 5-credit Menu Test Pack for $3.