Platform Image Requirements Checker

Every platform displays food photos differently. Understanding these requirements ensures your images look professional, load quickly, and maximize conversion—no matter where customers discover your menu.

The Multi-Platform Challenge

Most restaurants now sell across 5+ platforms simultaneously: DoorDash, Uber Eats, Grubhub, their own website, Instagram, Facebook, and potentially Google Business and email marketing. Each has unique technical requirements, display contexts, and audience expectations.

Uploading the same image everywhere may seem efficient, but it creates problems. A square Instagram crop gets awkwardly stretched on DoorDash. A high-resolution website image takes 10 seconds to load on mobile. A dark, moody photo that works on Instagram disappears in Grubhub's bright interface.

Resolution and Aspect Ratio

Delivery apps like DoorDash and Uber Eats favor 4:3 aspect ratios because they maximize screen space in list views and detail pages. Instagram prefers 1:1 (square) or 4:5 (portrait) for feed visibility. Facebook link previews use 1.91:1 horizontal crops.

Resolution matters for both quality and file size. Too low, and images look pixelated on retina displays. Too high, and load times hurt mobile conversions. Most platforms recommend 2x the minimum resolution for retina-ready display without excessive file size.

Background and Composition Rules

DoorDash and Grubhub strongly prefer light, neutral backgrounds because they integrate cleanly with their app interfaces. Dark or busy backgrounds create visual clutter that reduces click-through rates. Instagram allows more creative freedom, but consistency across your feed builds brand recognition.

Composition requirements vary too. Delivery apps want the dish to fill 70-80% of the frame with minimal props or distractions. Instagram thrives on lifestyle shots with context, garnishes, and brand elements. Websites need versatile crops that work in both list views and hero sections.

File Size and Format Optimization

File size directly impacts load times, especially on mobile connections. A 5MB image might be acceptable on a website with lazy loading, but it kills performance on delivery apps where users scroll through dozens of listings.

Modern formats like WebP offer 30% smaller file sizes than JPG without quality loss, but not all platforms support them. FoodPhoto.ai automatically exports the optimal format for each platform—WebP for websites that support it, high-quality JPG for delivery apps.

Platform-Specific Brightness and Color

Each platform's interface affects how images are perceived. DoorDash uses a white background, so slightly brighter images with higher contrast perform better. Instagram's gray interface means images can be slightly darker while maintaining visibility. Grubhub's layout favors warm, saturated colors that trigger appetite.

Exporting the same color profile everywhere is a missed opportunity. Platform-specific brightness and saturation adjustments—subtle but measurable—improve engagement by 10-15% compared to one-size-fits-all exports.

How FoodPhoto.ai Handles Multi-Platform Export

Manually creating 6+ versions of each photo is impractical for restaurants managing 30-100 menu items. FoodPhoto.ai solves this with automatic platform exports. Upload once, and the AI generates optimized versions for every channel you use:

• DoorDash: 2048×1536px, 4:3 ratio, bright backgrounds, JPG optimized
• Uber Eats: 2400×1800px, 4:3 or 1:1 options, clean presentation
• Instagram: 1080×1080px (square) or 1080×1350px (portrait), brand-aligned
• Website: 1920×1280px, WebP format for fast loading, retina-ready
• Facebook: 1200×630px horizontal crops for link previews

Each export is automatically cropped, resized, color-corrected, and file-optimized. You download a ZIP file with all versions ready to upload—no manual editing, no guesswork, no spec sheets to reference.