
Restaurant Menu Photography: The Operator’s Guide (Shoot, Enhance, Publish)
A practical menu photography guide: what to shoot, how to keep photos consistent, and how to publish across delivery apps, web, and social.
TL;DR
Photograph the items that drive orders first (top sellers + high margin). Use one consistent setup so the menu looks like one brand. Export the right crops for each platform so your photos don’t look blurry or awkward.
Step 1: Decide what to shoot (so you finish)
You don’t need photos for every modifier. Start with: Top sellers. Signature items. New items and specials. High-margin items you want to push.
Step 2: The photo station you keep all week
Consistency beats perfection: Side window light. Neutral background. White foam board reflector.
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Step 3: A shot list that works across platforms
45° default (most dishes). Overhead (bowls, salads, pizzas). Close texture (crispy edges, sauce, steam).
Step 4: Enhance, export, and publish
Pick the sharpest frame. Enhance lighting + clean background. Export delivery-app crops and web/social sizes. Upload and review as thumbnails.
Use /tools/image-requirements to avoid guessing sizes.
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