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How Often Should Restaurants Update Menu Photos? A Simple Schedule
Strategymenu-managementoperationsaccuracy

How Often Should Restaurants Update Menu Photos? A Simple Schedule

3 min read
FoodPhoto Team• Restaurant operations

A realistic photo update schedule: what to reshoot, what triggers an update, and how to keep photos accurate without constant photoshoots.

TL;DR

Update photos when the dish changes (ingredients, plating, portion, packaging). Make a monthly “top items” photo pass instead of random reshoots. Keep one photo station so updates take minutes, not weeks.

The only rule that matters: match the guest experience

The fastest way to earn complaints is photo mismatch. Update photos when: Presentation changes (new plate, new garnish, new cut). Ingredient appearance changes (seasonal produce, different bun, different fries). Packaging changes (delivery bowls and lids change how food reads). You add/replace a menu item.

A schedule that works for busy teams

Weekly: specials and limited-time items. Monthly: top sellers and new items. Quarterly: core menu “refresh pass” (same setup, new shots). Seasonal: anything where color/ingredients shift (salads, soups, holiday items).

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The 30-minute monthly workflow

List the 10 items that drive most orders. Shoot those 10 in one consistent setup. Enhance + export platform crops. Replace photos in DoorDash/Uber Eats and your website menu.

Don’t overthink it

You don’t need perfect photos everywhere. You need accurate, appetizing, consistent photos where customers make decisions (delivery apps + website).

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Topics

menu-managementoperationsaccuracydelivery-apps

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How Often Should Restaurants Update Menu Photos? A Simple Schedule - FoodPhoto.ai Blog