Ghost Kitchen Photos: A Weekly System (Not a One-Off Shoot)
Ghost kitchens move fast. This guide shows a weekly system for consistent menu photos—and how to keep multiple virtual brands on-style.
TL;DR
Run photos like a weekly ops task: shoot, enhance, publish, repeat. Separate listing photos from marketing photos. Keep a brand kit per virtual brand (background + props + angle).
The weekly system
1) Monday: pick the items
New items, specials, and anything that changed presentation.
2) Tuesday: shoot in batches
Same light, same surface, same angles.
3) Wednesday: enhance + export
Export delivery crops for each platform and schedule social assets.
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Multi-brand consistency
If you run multiple brands: Give each brand a “style rule” (light/dark, minimal/lifestyle). Use the same background and default angle per brand.
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